Transformation — Put the Performance Plan into action throughout the organization (people, processes, tools). The effort necessary to change the selling behaviors of sales and sales support teams is not trivial. They have formed many habits and routines that must be changed. Changing a habit takes time and effort, especially in today’s fast-paced and overworked business environment. Ninety-nine percent of training is forgotten within 3 weeks of receiving it unless a long-term reinforcement program is put in place. At Fifth Element Associates, we implement a continuous learning knowledge and skills transfer system utilizing a variety of advanced training and coaching methods.