Sales

  • Assessments – determining the current status for sales plans, people, and processes
  • Value Creation – create a unique position and proposition for market, company, or product
  • Sales Plans – Developing strategic and tactical sales plans
  • Implementation – Putting plans to work, sales management, sales support (including making calls in the field)
  • Lead Generation – development of lead generation campaign, implementation, tracking
  • Hiring – Recruiting and selecting executive and sales personnel

Research

  • Secondary Market Research - conducting research using published and public sources of information, from magazine articles to available primary research reports
  • Qualitative Market Research - Consumer insights through focus groups, interviews, and intercepts
  • Quantitative Market Research - Surveys and one on one interviewing

Marketing

  • Structural Marketing - everything except advertising and PR - from helping companies understand their brands to assisting them with internal and external marketing and marketing support systems
  • Strategic and tactical planning - short and long term marketing planning, working from 6 months to 5 years out
  • Market expansions - finding and testing specific ways to increase sales in specific geographic markets
  • Data analysis - combining and analyzing internal and external data that organizations already have, finding marketing opportunities in the data, and helping measure marketing ROI
  • Competitive Intelligence - keeping tabs on competitors and the market in general

General

  • Business Consulting – overall assessment, financial review, and operation support
  • Training – on all aspects of services
  • CRM - Recommendations and implementation