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Sales
-
Assessments – determining the current status
for sales plans, people, and processes
- Value
Creation – create a unique position and proposition
for market, company, or product
- Sales
Plans – Developing strategic and tactical
sales plans
- Implementation
– Putting plans to work, sales management,
sales support (including making calls in the field)
- Lead
Generation – development of lead generation
campaign, implementation, tracking
- Hiring
– Recruiting and selecting executive and sales
personnel
Research
-
Secondary Market Research - conducting research
using published and public sources of information,
from magazine articles to available primary research
reports
- Qualitative
Market Research - Consumer insights through focus
groups, interviews, and intercepts
- Quantitative
Market Research - Surveys and one on one interviewing
Marketing
-
Structural Marketing - everything except advertising
and PR - from helping companies understand their
brands to assisting them with internal and external
marketing and marketing support systems
- Strategic
and tactical planning - short and long term marketing
planning, working from 6 months to 5 years out
- Market
expansions - finding and testing specific ways to
increase sales in specific geographic markets
- Data
analysis - combining and analyzing internal and
external data that organizations already have, finding
marketing opportunities in the data, and helping
measure marketing ROI
- Competitive
Intelligence - keeping tabs on competitors and the
market in general
General
-
Business Consulting – overall assessment,
financial review, and operation support
- Training
– on all aspects of services
- CRM
- Recommendations and implementation
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