Glenn Ravdin

“Planning is a tactical process; it’s about the Who, What, Where, and When. Strategy is a deliberative process; it examines the How and Why. The reason most managers have ten years of partially met ’Strategic Plans,’ all with great ideas, gathering dust on their shelves is that they are only tactical documents. Strategy and Planning are fundamentally different functions.”

Glenn Ravdin has more than 30 years of experience in many sectors, including Education, Health Care, Tourism, Parks/Forests and Heritage Areas, Dairy, Financial Services, Wood Products, Manufacturing, Retail, Private Label, Non Profit, Professional Services, and Government. For 22 years, Glenn was Marketing Director, VP Marketing and Senior VP Marketing for a full-service marketing agency where he provided clients with a range of marketing services.

Glenn’s expertise is in quantitative market research; branding, brand research and analysis; strategic development; and the formation of internal marketing structures needed to support external marketing.

As a seasoned professional, Glenn has helped launch start-ups, put stagnant organizations back on the growth path, helped weakened institutions regain their strength, and shown mature companies how to re-energize their markets.

Glenn is a sailor whose children prefer motorboats, a tool collector masquerading as a woodworker, a political junkie, and a vinyl LP enthusiast who refuses (on principle) to replace a 60-year collection just to go digital. He lives in the Vermont “Islands” with his wife, two children, two dogs, and more squirrels than anyone thought could possibly live on 20 acres.

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