The key to thriving in a competitive marketplace lies in being able to differentiate yourself from the competition with a unique and compelling value proposition. Fifth Element Associates, Inc., has developed and perfected a business consulting process called the Alchemy of Success™. This innovative approach begins with an assessment of your current state, and then creates strategic performance plans and tactical transformation activities. Finally, the results are measured against goals. The entire process is focused on creating a unique and compelling position or value proposition that will yield a strong competitive advantage in your marketplace. Think of our associates as your personal Alchemists or Fifth Element.