Joe
Candido —
is a Managing Associate of Fifth
Element Associates. He has over 20 years of experience
in sales, marketing, consulting, technology, and advanced
training methods. His primary belief is that every business
needs a unique and compelling value proposition in order
to differentiate itself in the minds and hearts of its
customers/clients. Otherwise it becomes another "me
too" player selling on price. Joe works with his
clients to develop competitive differentiation in their
market place, and then build both strategic and tactical
sales and marketing plans which leverage that differentiation.
More
info
Claudia
Eisinger —
is
a Managing Associate of Fifth Element Associates.
She responsible
for coordinating and implementing all facets of research
for our clients. She is also our project manager and
primary liaison with the various members (client teams,
business, marketing and sales specialists, other subcontractors)
involved in our collaborative projects. Claudia, a
Cornell University graduate, is a skilled qualitative
market research specialist with more than 13 years’
experience in the United States and the United Kingdom.
Her approach is based on the thinking that it is vital
for clients to be in tune with customers’ core
values. Solid, long-term relationships between clients
(and clients’ brands) and their customers are
formed when there is a true alignment of values. Claudia
especially enjoys creating authentic environments
and conversations, whether it is moderating focus
groups, conducting in-depth interviews, or facilitating
small and large group dialogues, where people feel
valued and where inspiration and creativity thrive.
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info
Glenn
Ravdin
—
is
a Managing Associate of Fifth Element Associates
who is responsible for strategic planning, quantitative
market research, and structural marketing. “Most
people think of marketing as sales or advertising,”
Glenn says. “But advertising doesn’t work
for everyone, and for many, neither sales nor advertising
are working well enough. We help organizations look
for additional, non-advertising marketing opportunities,
from branding and guerilla marketing to tactical planning
and enhancing customer relations.” More
info
Shepard
Communications Group—provides
strategic business consulting and training with industry
expertise in telecommunications. Client sectors include
component and device manufacturers, service providers,
regulatory agencies, professional services firms,
universities, advertising agencies, venture capitalists,
and global economists. All services are offered in
both English and Spanish and are always customized
for the market in which they are delivered.
Areas
of expertise:
Strategic
planning, business consulting, global telecommunications
technologies, trends, and market place
www.shepardcomm.com
BreakThroughs,
Inc —is
a leadership and management development firm that
offers customized training programs for business professionals,
managers, and executives. BreakThroughs has successfully
worked with thousands of managers and leaders from
mid-sized to Fortune 1000 firms, focusing on performance
improvement, executive development, and attitude enhancement.
Areas
of expertise:
Leadership
and management development, coaching, needs assess,
program design, adult learning methods, accelerated
learning
www.breakthroughsinc.com
CraftSystems—
with
over 1,000,000 assessments administered, CraftSystems
has
led the employment test industry for over 28 years
in developing state-of-the-art
methods of predicting employee performance and retention.
CraftSystems’ scientifically-designed, highly
predictive assessments ensure you are inviting and/or
developing the right people into your organization.
Areas
of expertise:
Pre-hire
screening, sales force evaluation, coaching tools,
personality test profiles, intelligence test surveys,
aptitude test questionnaires, aptitude tests, attitude
tests/surveys and skills tests.
www.craftsystems.com
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