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Overview
At
Fifth Element Associates, we believe that customers
desire to purchase solutions, not products or services.
Their motivation is to solve a problem or achieve
a goal. They prefer to buy from a partner or trusted
advisor, but if neither is available they will purchase
on the basis of price. Opportunities are won and lost
by an organization’s ability to create a solution
that customers value.
Through our combined business consulting, strategic
selling, effective marketing, and creative research
expertise, we have developed a process for helping
our clients grow their business. This process contains
five elements. The first four; Assessment, Performance
Planning, Transformation, and Measurable Results (ROI)
identify the major components and flow of our process.
In collaboration with our clients we will build a
custom program that creates the Fifth Element –
an organization with a strong competitive advantage.
Mission
Our
mission is to help our clients realize their full
revenue potential by creating a unique and compelling
value proposition that gives them real differentiation
in the minds and hearts of their customers.
Guiding
Principles
- If you're
not offering value, you're a commodity. Every business
needs a unique and compelling value proposition
in order to differentiate itself in the minds and
hearts of its customers. Otherwise, its customers
will just look for the lowest price.
- It’s
critical to intimately understand your customer.
In order to build solid and long-term relationships
with your customers, there has to be an ongoing
dialogue through research and marketing efforts
and a true alignment of your core values with theirs.
- Changing
a habit takes time and effort. The only way to make
real changes in the performance of an organization
is through a long-term continuous learning approach.
Just like exercise, new methods, processes, and
tools must be practiced daily in order to get consistent
desirable results.
- We are
consultants who work in the field, side-by-side
with your business, sales and marketing teams, to
support, coach, and drive revenue growth.
- If there
isn't a return on investment, don't do it. Our solutions
always include measurable results with a strong
return on investment.
Values
- Focus
on Results
- Commitment
to Excellence and High Integrity
- Respect
and Collaboration
- Challenge
the Convention
- Dedication,
Enthusiasm, Creativity
What
Makes Fifth Element Associates Different
- 20+
years of experience in business strategies and operations
- 20+
years in sales and sales management of complex solutions
and selling environments.
- 20+
years in strategic and tactical marketing and branding
- 20+
years market research methodologies and creative
questioning techniques
- 10+
years of experience in the design, development,
and delivery of advanced training and knowledge
transfer programs.
- Broad
and deep expertise in consumer goods, food, healthcare,
non-profit sectors.
Comprehensive knowledge of telecommunications and
technology industry, markets, products, and services.
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