About Fifth Element Associates

Fifth Element Associates is an experienced and results-driven consulting team whose sole focus is to help you increase your revenue. We don’t achieve these results by cutting costs or improving efficiency. Rather, Fifth Element works the other side of the equation, growing your organization by improving and increasing your customer relationships, solutions, and value.

Our approach is comprehensive and collaborative. We use research and assessment methods to understand and evaluate your current programs, strategies, gaps, and opportunities. Then, we create and implement custom sales and marketing programs, improve your value proposition, and strengthen customer relationships.

Unlike other consulting firms, we are with you every step of the way—not simply giving advice and moving on, but working with you to implement new programs and initiatives and then measuring and refining their effectiveness. Our team provides:

Qualitative and quantitative research.
Marketing strategy and tactical plans.
Sales and management expertise.
Guidance and support to take your company to the next level.

We are Fifth Element and we might be just what you need.

View Bios: Joe Candido | Claudia Eisinger | Glenn Ravdin

JOE CANDIDO
“Every business needs a unique and compelling value proposition in order to differentiate itself in the minds and hearts of its customers. Otherwise, it becomes just another ‘me too’ player selling on price.“>> READ BIO

CLAUDIA EISINGER
“The strongest businesses truly connect with customers. They work hard to understand what their customers believe and value most deeply, the world in which they live, and the cultural and social context that shapes how they think and act. It’s only when we uncover these key customer insights
that we can understand the true drivers of
motivation and behavior and thereby build deep
and lasting customer relationships.">> READ BIO

GLENN RAVDIN
“ Planning is a tactical process; it’s about the Who, What, Where, and When. Strategy is a deliberative process; it examines the How and Why. The reason most managers have ten years of partially met ’Strategic Plans,’ all with great ideas, gathering dust on their shelves is that they are only tactical
documents. Strategy and Planning are
fundamentally different functions...“ >> READ BIO